No One Deserves A Serve
In December 2017, the SDA officially launched the No One Deserves A Serve campaign to create awareness about retail and fast food workers facing constant abusive and violent behaviour from customers at work.
About The Campaign
In December 2017, the SDA officially launched the No One Deserves A Serve campaign to create awareness about retail and fast food workers facing constant abusive and violent behaviour from customers.
The initial survey which accompanied the launch of the campaign received responses from over 6000 workers about their experiences with customer abuse and violence.
The results were damning.
Customer violence and abuse was – and still remains – a serious health and safety issue for SDA members and workers in the retail and fast food industries.
No One Deserves A Serve began as a promotional tool used to remind shoppers and customers to treat retail and fast food workers with respect.
Successes
In July 2023, the NSW Labor Government led by Chris Minns passed the Crime Legislation Amendment (Assaults on Retail Workers) Bill - an election commitment made directly to SDA workplace Delegates.
The new law introduced greater penalties, including jail time, for offenders who physically or verbally abuse retail workers. It sent a clear message that there must be zero tolerance for customer abuse and violence.
Ongoing work
While our ads and promotional material on social media have continued and enjoyed success, the campaign itself has evolved and developed into an important part of the SDA’s work and a movement that actively secures measures effective in curbing customer abuse and violence. These include training, incident reporting, customer signage, banning notices and increased security.
The SDA is committed to working with the Government and broader industry to that together, we can create a future in the retail industry where workers can carry out their duties feeling safe, protected and respected.
